Snackwise: Designing Healthier Workplace Snacking

Overview

Many office environments provide convenient but unhealthy snack options, leading to energy crashes and limited healthy alternatives for employees. Snackwise explores how organizations can provide healthy snack options through a scalable subscription service designed for workplaces. To understand workplace snacking behavior, I conducted a survey with 16 participants, including employees and office managers, to explore snack habits, preferences, and attitudes toward healthy options. Insights from the research informed the product concept, subscription model, and landing page design.

Tools & Methods

Key Outcomes

• 81% of participants said they would choose healthier snacks if they were equally convenient and available.
• Most participants reported snacking between 2–4 PM, during the typical post-lunch energy dip.
• Employees often choose snacks based on convenience and visibility rather than health preference.
• Participants associated snack quality with how much their employer cares about employee wellbeing.
• Office managers preferred solutions that are cost-effective and required minimal procurement effort, indicating demand for subscription models.